For the past semester, fourteen students in the second year of Interactive Media Design of the Royal Academy of Art / KABK, have developed works for their course ‘Client Assignment’. The client, Festival Cinekid asked the students to design interactive works relevant in an age of ‘monoculture’, that motivates the sense of extraordinary in children.
Monday, 3rd of June, from 17:30 to 21:30. Free entrance.
“Smoothed, slicked, liked, we live in a world of the greatest common denominator, ‘the age of averageness’. From film to fashion and architecture to advertising, our creative industry is dominated and defined by conventions and clichés, tested, checked, and ironed out. Every kid watches Paw Patrol, we all look like Kim Kardashian and we’re flocking to the cinema for another Despicable Me sequel. In 2024 we should focus on unique makers and stories, throw the average overboard, and celebrate being different. Critical thinking, creative freedom and a different path, just act extraordinary, because it can’t be crazy enough.”
This was the assignment brief that Cinekid gave to the I/M/D students. For the past three months, they have been designing interactive installations that motivate the extraordinary, critiques the influence of technology on our social appearance, and subverts the effect of digital influencers. Their works are showcased on the 4th of June, allowing visitors to interact with their works: ranging from avatar creators, arcade-like video games, and a wide array of instruments.
With works by: Alex Sigmars, Basia Jagiello, Beverly Lau & Ye Ni Jeong, Tianjiao “Ghost” Qiao, Jessica Abderhalden, Khushi Purohit, Mads Rosairus, Maja Mikulska, Marc Palmhoj, Milla Zeitvogel, Olesya Lakshtanova, Thijs ‘t Hart, Vedang Supatkar
